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Erickson P. Hernandez

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Executive Assistant | Operations & Workflow Optimization | Business Systems & Automation

Tubectubang, Moncada, Tarlac, Philippines

+63 917 373 2443 | erickimsc@gmail.com

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About Me

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Strategic operations professional with a proven track record in streamlining business workflows, implementing intelligent automation, and supporting executive leadership. Skilled in project management, data-driven decision-making, and business systems integration using Google Suite, GoHighLevel CRM, and ERP platforms. I enable organizations to optimize processes, improve efficiency, and achieve measurable results.

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Professional Experience

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Virtual Executive Officer – Operations & Systems – Terra Nova Fitness (Remote/Virtual Assistant) | 2022 – Present

  • Manage daily operations and coordinate schedules, improving executive efficiency by 30%.

  • Streamline internal workflows and automate repetitive processes using GoHighLevel CRM and Google Sheets.

  • Handle client communications and gym inquiries, ensuring consistent, high-quality customer service.

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Independent Contractor (Cold Caller) – Call Magicians | 2021 – 2022

  • Engaged potential property sellers and qualified leads per client specifications.

  • Scheduled appointments for the acquisitions team, improving lead-to-conversion efficiency.

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Virtual Assistant – Product Researcher – Technology Islands Ltd., Amazon Canada Marketplace | 2020

  • Conducted product research, cost analysis, and sales volume assessment for acrylic products.

  • Evaluated FBA fees and profit margins to optimize product sourcing decisions.

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Member of the Board of Directors – Olongapo Transport and Service Cooperative | 2018 – 2022

  • Oversaw cooperative operations and member welfare, contributing to socio-economic growth initiatives.

  • Revised policies to improve governance and operational efficiency.

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General Manager – Aviva Import and Export Corporation | 2015 – 2017

  • Managed end-to-end operations, ensuring customer satisfaction and regulatory compliance.

  • Supervised staff across departments, achieving project timelines and business goals.

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Manufacturing Supervisor – Hokei Subic Corporation | 2007 – 2009

  • Oversaw manufacturing processes and supply chain operations for timely production.

  • Forecasted operations and managed the flow of supplies from external and internal sources.

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Sales Assistant – Nicera Philippines Incorporated | 2007

  • Coordinated with production engineers to schedule material availability and track customer orders.

  • Monitored payments and delivery timelines for accuracy and efficiency.

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General Accountant – Subic Bay Marine Exploratorium Incorporated | 2006 – 2007

  • Ensured accuracy of financial records, including payroll, taxation, accruals, and asset depreciation.

  • Performed bank reconciliations and adjustments for foreign exchange.

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Sales Executive – LTW Technology (Subic) International, Incorporated | 2003 – 2006

  • Generated customer relationships and understood their business and products for tailored solutions.

  • Coordinated specifications with engineering and manufacturing teams; managed account payments and orders.

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General Accountant – Intex Marketing and Sales Corporation | 2002 – 2003

  • Maintained records of transactions, purchases, sales, expenses, and inventory.

  • Managed the company operations fund and reconciled all bank accounts.

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Sales and Marketing Executive – Intex Marketing and Sales Corporation | 2001 – 2002

  • Responsible for marketing and sales of marine and recreational vehicles, including yachts, jet-skis, and luxury scooters.

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Manufacturing Technician – HS-Tek Philippines, Incorporated | 2002 – 2003

  • Developed production schedules and established safety, efficiency, and quality controls.

  • Performed basic machinery maintenance and repairs.

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Cost Accountant (Reliever) – RCM Manufacturing, Incorporated | 1999

  • Handled process costing, bookkeeping, cash position reports, and financial statements.

  • Managed remittances, inventory records, and bank reconciliations.

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Bookkeeping Clerk – Garcia’s Business and Bookkeeping Agency | 1996 – 1999

  • Maintained client books of accounts, prepared reports, and filed taxes, permits, and licenses.

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Key Project Experience

GoHighLevel CRM & Automation Setup – Zac Smith Fitness (Contract)

  • Built a complete GoHighLevel system from scratch (CRM, pipelines, and automations)

  • Structured CRM with custom fields, tags, and lead segmentation

  • Designed lead-to-client pipelines with integrated calendar booking

  • Implemented automations for lead intake, confirmations, follow-ups, and notifications

  • Set up basic reporting dashboards for pipeline and performance tracking

  • Delivered documentation and Loom walkthroughs for seamless client handoff

 

Skills

  • Workflow Automation & CRM (GoHighLevel)

  • Project Management & Operations Optimization

  • Google Suite & Microsoft Office

  • ERP Systems & Data Management

  • Adobe Photoshop & Premiere Pro

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Affiliations

  • Member, Board of Directors – OSCSM Transport Service and Multi-Purpose Cooperative (2018 – 2022)

  • Chairman, Audit and Inventory Committee – OSCSM Transport Service and Multi-Purpose Cooperative (2009 – 2013)

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